MLRamos│Photography

Canadian-born Jennifer Gaudet finds families with a tradtion of weaving and makes it economically viable for them to take up their craft again. Looms are often handed down from generation to generation. Increasingly, there is no one to whom to hand down the family business. A glut of cheaper factory-made products has pushed the art of weaving to the fringes. Sometimes Jennifer and staff rescue and repair looms, expecially if they were designed for intricate weaves. She travels the country, working with designers and weavers, sourcing local cotton and silk, and drawing inspiration. Over time, the market she has built for high-quality towels, pestamels, scarves and soaps made from locally-sourced cotton, silk and ingredients has fueled demand for three stores - and is reviving a dying art..